To launch the EA7 Emporio Armani AW25 collection with JD Sports, we were tasked with striking the perfect balance between street style and high-end fashion.

Drawing on the brand’s Italian heritage, we took to the streets of Milan to capture dynamic store display films, social ads and still imagery. The campaign was rolled out across JD Sports OOH, in-store displays, digital platforms, and paid advertising with a suite of 20 images, 4 paid films and 6 organic social videos.