A Campaign film bringing Italy to you
We worked with Gen Z group travel brand Contiki and sent 8 solo travel TikTokers on a trip to Italy, to increase brand awareness in the key regions and push the solo travel messaging.
We captured every moment of these 8 strangers, from completely different backgrounds coming together, learning about themselves, their fellow travellers, beautiful destinations and the magic of travelling solo with a group travel brand. The content we produced consisted of a campaign film, daily TikTok deliverables for the creators’ owned platforms, daily branded social posts, reels, ads, web banners and lifestyle imagery. Engagements on the Contiki social channels more than doubled during this time, with a 51.2% increase in engagement on Instagram and a 60.2% increase on TikTok.
1
18
Campaign Film
Pieces of Influencer Content
12
30
Brand Reels
Stills
